Graphic Designer

As a kid I was always arty – sketching, making Play-Doh sculptures. I studied game design and art at college, and went down an Adobe Photoshop rabbit hole. It was fun and I was good at it, so I decided to turn it into a career, starting at the company when I was 21. They sell a platform that creates landing pages and email layouts. I’d design the templates and do bespoke work for clients. When generative AI came along, the company was very vocal about using it as a tool to help clients get creative. As a company that sells digital automation, developments in AI fit them well. I knew they were introducing it to do things like writing emails and generating images, but I never anticipated they’d get rid of me: I’d been there six years and was their only graphic designer. My redundancy came totally out of the blue. One day, HR told me my role was no longer required as much of my work was being replaced by AI. I made a YouTube video about my experience. It went viral and I received hundreds of responses from graphic designers in the same boat, which made me realise I’m not the only victim – it’s happening globally, and it takes a huge mental toll. I went to college, I studied, I did six years of work. Was it all for nothing?